Interview with Maxime from Slots.info

Many visitors to The Hendon Mob are always keen to know what is going on in the industry. While their first love is poker, they also recognize that poker is not the only game in town. Many followers enjoy other forms of gambling – both sports betting and casino games. While poker requires strategy and concentration, sometimes, it’s fun to let the Random Number Generators do the heavy lifting.

For many people, the choice of online slots available can be a bit overwhelming. However, those clever people at slots.info have found ways to help you find the best available games. Maxime is here to discuss what he has been up to, how his site delivers the most exciting and up-to-date information, and what changes have been made.

Question

Hi Maxime, thanks for taking the time to discuss your company and the industry. What’s the latest?

Maxime

Thank you for inviting me to chat. We are super proud of what we have been up to. We used to be a slots directory (and a very fine and successful one, I have to say), but these days we like to think of ourselves as a central information hub for all things related to legal, licensed slots.

We have actually gone through a full relaunch. We are still fully independent and provide our users with up-to-the-minute information on new and upcoming slot games, curated from various sources. We have direct partnerships with developers, which ensure we are always one step ahead and can let our users know when new games and experiences are about to drop. With partnerships with game developers like Hacksaw Gaming, Pragmatic Play, and Nolimit City, we are very confident that we are covering the bases.

Question

You have been making some major changes to the site’s look. What exactly have you done and why?

Maxime

Well, essentially, we have made the site more dynamic and introduced a multi-view format to make searching and finding specific information more intuitive. Whatever view users choose, they will be guaranteed the most up-to-date information. Our continuously updated list always shows the most recently launched slots.

Calendar View

Our calendar view has a month-to-view layout as you would find in your personal online calendar. However, rather than being filled with appointments and social events, it allows users to explore upcoming slots by month and day. While a classic wall calendar might be a useful tool to help you manage your busy schedule, our online version lets users see what is upcoming in their iGaming world.

The boxes contain icons with the game names and their release dates. Users just click on an icon and get a concise summary and a link to a complete review. Visual, interactive, and clickable, users can explore as much or as little as they like without trawling through lots of data. They can quickly see who developed the game, the theme, the number of paylines, and the maximum win. If the game appeals, they click through to the full review, where they can find a demo, where to play, bonuses on offer, and what the gameplay entails.    

Grid View

Our grid view presents a colourful grid view with two tabs organizing games by upcoming and release. Each game has its own flip card with release date, star rating, developer, RTP (return-to-player), and max win details.

Users can browse upcoming and released games in a clear grid format. The upcoming tab shows all games with a release date tomorrow or later, and the pages are numbered to avoid confusion. If users like the look of a game, they click the image to “flip” the card and learn more detailed information.

List View

This is probably the most comprehensive list of launched and upcoming slots available anywhere. This is presented so that all the information is available on the listing, without needing to click away for further details. Key details of each slot are highlighted.

Question

Wow, that all sounds very comprehensive. What do you consider to be your USP (unique selling point)?

Maxime

Great question! In a busy marketplace like the online casino review and recommendation world, it is essential to have something that sets us apart from the crowd.  We believe that trust is everything. We are a portal built by players, for players, delivering independent expertise. Our team of seasoned veterans follows a rigorous process to bring reviews that our users can rely on. In recent years, social media influencers have had good things to say about some sites; however, as so many of them are sponsored or have ambassador relationships, it is sometimes hard to know whether they are talking from the head, heart, or wallet.

We maintain close relationships with regulated slot providers, but we are never influenced to write a biased review. We believe that maintaining close relationships ensures that our information gathering is accurate, and the firsthand data is collated and added to our database.

From there, the games are put through their paces in our step-by-step evaluation process. We leave no stone unturned when it comes to game mechanics, graphics quality, RTP, and other key details. We assess games on how enjoyable they are (that is, the reason to play, after all), and that starts with the demo game.

We also test each game, including verifying the data, and get feedback from the iGaming community. While we are experts, we want to ensure our assessments are well-rounded and do not miss any important details.

Question

Finally, Maxime, can you tell us a little bit about yourself and what makes you tick?

Maxime

Sure, my name is Maxime (but you know that), I live in Freiburg, Germany, and my passion for slots goes way back. I actually launched my own site back in 2009, which was German-market specific. I sold that and did loads of other tech world jobs before ‘coming home’ to Slots.info in August 2024.